New Zealanders Support Sugar Tax

January 15, 2015 Taxation in New Zealand

WELLINGTON – A large portion of New Zealanders believe that a sugar tax could help lower the country’s significant obesity rate.

According to the result of a new survey conducted by the New Zealand insurance provider Southern Cross, nearly 39 percent of people in the country support the imposition of extra taxes on the sale of sugar-sweetened beverages.

Approximately 73 percent of respondents believed that the excess consumption of sugar has contributed to the obesity problem in New Zealand, and approximately 63 percent of the participants agreed that they should personally consume less sugar.

In addition to the taxes on sugar-sweetened drinks, approximately 34 percent of respondents supported the imposition of extra taxes on the sale of sugar-rich foods, and 26 percent believed that foods which are high in fats should also face extra taxes.

It is currently estimated that nearly one third of all adults in New Zealand are obese, and an additional 34 percent are overweight, while approximately one in five children are overweight, and nearly 13 percent of people consume sugary soft-drinks at least five days a week.

Photo By: Didriks